{"product_id":"dental-marketing-and-dental-business-administration-strategies-for-success-by-dr-christopher-phelps-phelps","title":"Dental Marketing and Dental Business Administration: Strategies for Success by Dr. Christopher Phelps","description":"\u003cdiv class=\"dentico-course-sheet\" lang=\"en\" dir=\"ltr\"\u003e\n\u003cp\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Marketing and Management\u003cbr\u003e\u003cstrong\u003eInstructor(s):\u003c\/strong\u003e Christopher Phelps\u003cbr\u003e\u003cstrong\u003eCourse structure:\u003c\/strong\u003e Lessons: 7 total (6 lessons + 1 free) | Duration: 6 h 29 min\u003c\/p\u003e\n\u003ch3\u003eCourse overview\u003c\/h3\u003e\n\u003cdiv class=\"dentico-course-overview\"\u003e\n\u003cp\u003eDr. Christopher Phelps' protocols for dental marketing and dental business administration in a clinically oriented online workshop!\u003c\/p\u003e\n\u003cp\u003eManage and run your dental business according to the protocols of one of the most successful dental practitioners in the USA, Dr. Christopher Phelps! He is a practing dentist and an Amazon best-selling author on dental marketing and dental business management!\u003c\/p\u003e\n\u003cp\u003eDuring the course, you will learn about: \u003c\/p\u003e\n\u003cp\u003e– Strategies to build the right team for your dental clinic\u003c\/p\u003e\n\u003cp\u003e– Dental marketing protocols for small dental offices\u003c\/p\u003e\n\u003cp\u003e– Strategies for successful long term dental marketing campaigns\u003c\/p\u003e\n\u003cp\u003e– Calculating and utilizing return on investment (ROI). \u003c\/p\u003e\n\u003cp\u003eThis course is your guide to learning all the business aspects of dentistry and the most influential marketing strategies in modern dental care! \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eWhat you will learn\u003c\/h3\u003e\n\u003cul class=\"dentico-learning-outcomes\"\u003e\n\u003cli\u003eDefine team roles and implement communication protocols to optimize clinic marketing performance.\u003c\/li\u003e\n\u003cli\u003eDesign recruitment and training plans to build and retain a cohesive dental team.\u003c\/li\u003e\n\u003cli\u003eDevelop and execute targeted internal and external marketing campaigns for small practices.\u003c\/li\u003e\n\u003cli\u003eCalculate and analyze marketing ROI to improve patient acquisition and campaign profitability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCourse lessons\u003c\/h3\u003e\n\u003cdiv class=\"dentico-lesson-list\"\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 1.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eOptimizing Your Dental Team for Marketing Success\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Transform marketing into a structured discipline for your clinic team\u003c\/p\u003e\n\u003cp\u003e– Protocols to shift dental marketing from uncertainty to precision\u003c\/p\u003e\n\u003cp\u003e– Defining clear roles and responsibilities within the dental team\u003c\/p\u003e\n\u003cp\u003e– Protocols for effective communication channels within the team\u003c\/p\u003e\n\u003cp\u003e– Protocols to foster a collaborative and patient-centered approach to care\u003c\/p\u003e\n\u003cp\u003e– The Kolbe review\u003c\/p\u003e\n\u003cp\u003e– The 12 Kolbe strengths\u003c\/p\u003e\n\u003cp\u003e– How do you use Kolbe?\u003c\/p\u003e\n\u003cp\u003e– Analysis of everyday situations of internal and external marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 2.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eBuilding and Leading Your Dental Dream Team: Hiring and Guiding Employees\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– The importance of a skilled and cohesive dental team\u003c\/p\u003e\n\u003cp\u003e– Key roles within a dental clinic, such as dentists, dental hygienists, dental assistants, and administrative staff\u003c\/p\u003e\n\u003cp\u003e– Creating job descriptions and responsibilities for each role\u003c\/p\u003e\n\u003cp\u003e– Recruiting strategies for hiring qualified dental professionals\u003c\/p\u003e\n\u003cp\u003e– Evaluating resumes and portfolios effectively\u003c\/p\u003e\n\u003cp\u003e– Training and continuing education for dental staff\u003c\/p\u003e\n\u003cp\u003e– How to maintain a positive and collaborative work environment\u003c\/p\u003e\n\u003cp\u003e– Common challenges in dental team management and employee retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 3.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eDental Marketing: Strategies for Small Dental Offices\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Strategic practice evolution and defining of dental marketing\u003c\/p\u003e\n\u003cp\u003e– Introduction to the importance of marketing in a dental practice\u003c\/p\u003e\n\u003cp\u003e– Identifying and segmenting your target patient demographics\u003c\/p\u003e\n\u003cp\u003e– Protocols to utilize online advertising channels, such as Google Ads and social media ads\u003c\/p\u003e\n\u003cp\u003e– How to establish connections within the local community?\u003c\/p\u003e\n\u003cp\u003e– Implement strategies to keep patients loyal to your practice\u003c\/p\u003e\n\u003cp\u003e– Analysis of everyday tasks and examples of dental marketing. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 4.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eProtocols of Internal Dental Marketing\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Referral programs and patient appreciation: techniques and strategies\u003c\/p\u003e\n\u003cp\u003e– Email marketing and social media engagement\u003c\/p\u003e\n\u003cp\u003e– Protocols of in-office promotions. Analysis of scenarios\u003c\/p\u003e\n\u003cp\u003e– Building a patient loyalty programs\u003c\/p\u003e\n\u003cp\u003e– Community involvement and patient feedback surveys. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 5.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eProtocols of External Dental Marketing\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– The idea behind promoting your dental practice beyond its physical walls\u003c\/p\u003e\n\u003cp\u003e– Establishing structured approaches and methods for achieving effective external marketing results\u003c\/p\u003e\n\u003cp\u003e– Combining external and internal marketing strategies\u003c\/p\u003e\n\u003cp\u003e– Plan and execute targeted marketing campaigns to promote specific dental services or treatments\u003c\/p\u003e\n\u003cp\u003e– Printed marketing materials and how to utilize it to promote your dental office\u003c\/p\u003e\n\u003cp\u003e– Marketing tools: leads, phone calls, new clients\u003c\/p\u003e\n\u003cp\u003e– Protocol of working with emails, facebook ads, social media, SMS, etc.\u003c\/p\u003e\n\u003cp\u003e– The relationship between marketing costs and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 6.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eDental Marketing Campaigns: Strategies for Success\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Communication with patients: strategies and protocols\u003c\/p\u003e\n\u003cp\u003e– The process of creating personalized treatment plans based on patient needs\u003c\/p\u003e\n\u003cp\u003e– How to deliver the best patient experience\u003c\/p\u003e\n\u003cp\u003e– How to promote dental services effectively the full range of dental services your practice offers\u003c\/p\u003e\n\u003cp\u003e– How to partner with local businesses or healthcare providers for mutual promotion\u003c\/p\u003e\n\u003cp\u003e– Starting a successful marketing campaign\u003c\/p\u003e\n\u003cp\u003e– Establish a unified brand image across all promotional materials\u003c\/p\u003e\n\u003cp\u003e– Practice awareness and optimization of online content to improve search engine visibility to attract patients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 7.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eThe 5 Dials of Return on Investment (ROI)\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Understanding what return on investment (ROI) means in the context of dental marketing and why it's essential\u003c\/p\u003e\n\u003cp\u003e– Placement of specific and measurable goals for your marketing campaigns\u003c\/p\u003e\n\u003cp\u003e– Analyzing the cost of acquiring each new patient through marketing efforts\u003c\/p\u003e\n\u003cp\u003e– Protocols for advertising dental service\u003c\/p\u003e\n\u003cp\u003e– What should you include in your advertisement?\u003c\/p\u003e\n\u003cp\u003e– How to add more influence to dental marketing? \u003c\/p\u003e\n\u003cp\u003e– The return on investment (ROI). Tracking strategies\u003c\/p\u003e\n\u003cp\u003e– Calculating return on investment (ROI) for advertising and marketing\u003c\/p\u003e\n\u003cp\u003e– Strategies to convert every possible lead\u003c\/p\u003e\n\u003cp\u003e– Identifying and overcoming lost opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"دينتيكو لكورسات طب الاسنان","offers":[{"title":"Default Title","offer_id":57691951923580,"sku":"DENTICO-PF-01HCMHQNF0MFD58K1GQ4QQXARK","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/1446\/9756\/files\/e17d0d47_d3df1bc6-facf-4593-8c33-58f4e87f4488.webp?v=1792183780","url":"https:\/\/dentalcourse.store\/products\/dental-marketing-and-dental-business-administration-strategies-for-success-by-dr-christopher-phelps-phelps","provider":"Dentico || لكورسات طب الاسنان","version":"1.0","type":"link"}