{"product_id":"how-to-turn-your-profession-into-a-business-step-by-step-guide-for-dentists-hadley","title":"How to turn your profession into a business? Step by step guide for dentists","description":"\u003cdiv class=\"dentico-course-sheet\" lang=\"en\" dir=\"ltr\"\u003e\n\u003cp\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Marketing and Management\u003cbr\u003e\u003cstrong\u003eInstructor(s):\u003c\/strong\u003e Blake Hadley, Mohamed Nadim, Hazel Woodward, Erika Herrera, Anna Fortea Paricio, Anna-Maria Yiannikos, Samuel Rockson\u003cbr\u003e\u003cstrong\u003eCourse structure:\u003c\/strong\u003e Lessons: 10 total (9 lessons + 1 free) | Duration: 11 h 1 min\u003c\/p\u003e\n\u003ch3\u003eCourse overview\u003c\/h3\u003e\n\u003cdiv class=\"dentico-course-overview\"\u003e\n\u003cp\u003eInspirational intensive for dentists \"How to turn your profession into a business\" from leading dentists-businessmen and marketers!\u003c\/p\u003e\n\u003cp\u003eThe training consists of 3 modules:\u003c\/p\u003e\n\u003cp\u003e– Marketing\u003c\/p\u003e\n\u003cp\u003e– Personal brand\u003c\/p\u003e\n\u003cp\u003e– Management.\u003c\/p\u003e\n\u003cp\u003eAfter completing this course, you will:\u003c\/p\u003e\n\u003cp\u003e– create and develop a personal brand\u003c\/p\u003e\n\u003cp\u003e– increase your income through effective marketing\u003c\/p\u003e\n\u003cp\u003e– avoid the mistakes that beginners and experienced businessmen make\u003c\/p\u003e\n\u003cp\u003e– find a balance between work and personal life.\u003c\/p\u003e\n\u003cp\u003eThe course is created for:\u003c\/p\u003e\n\u003cp\u003e– Doctors who want to build a personal brand and work for themselves\u003c\/p\u003e\n\u003cp\u003e– Owners or managers of a dental business.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eWhat you will learn\u003c\/h3\u003e\n\u003cul class=\"dentico-learning-outcomes\"\u003e\n\u003cli\u003eDevelop a personal brand strategy tailored to a dental practice using the course action plan.\u003c\/li\u003e\n\u003cli\u003eDesign and implement online marketing campaigns across social media, website, and webinars.\u003c\/li\u003e\n\u003cli\u003eApply patient engagement and retention tactics including testimonials, newsletters, and VIP seminars.\u003c\/li\u003e\n\u003cli\u003eManage clinic operations with ERP\/CRM concepts, goal setting, and process automation for balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCourse lessons\u003c\/h3\u003e\n\u003cdiv class=\"dentico-lesson-list\"\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 1.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eDental business development tools: online promotion and brand building. Introductory lesson\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– What is marketing?\u003c\/p\u003e\n\u003cp\u003e– Marketing tools:\u003c\/p\u003e\n\u003cp\u003e- Video testimonials\u003c\/p\u003e\n\u003cp\u003e- Testimonial book\u003c\/p\u003e\n\u003cp\u003e- E-brochure\u003c\/p\u003e\n\u003cp\u003e- Newsletter.\u003c\/p\u003e\n\u003cp\u003e– Patient loyalty: myths and reality\u003c\/p\u003e\n\u003cp\u003e– Guide to creating video testimonials\u003c\/p\u003e\n\u003cp\u003e– Newsletter: details and important aspects\u003c\/p\u003e\n\u003cp\u003e– VIP seminars: preparation stages and topic selection \u003c\/p\u003e\n\u003cp\u003e– Influencers in the promotion of the clinic\u003c\/p\u003e\n\u003cp\u003e– Internet marketing:\u003c\/p\u003e\n\u003cp\u003e- Website\u003c\/p\u003e\n\u003cp\u003e- Webinars\u003c\/p\u003e\n\u003cp\u003e- YouTube\u003c\/p\u003e\n\u003cp\u003e- Social media\u003c\/p\u003e\n\u003cp\u003e- Online consultations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 2.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eDental business development tools: online promotion and brand building\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– What is marketing?\u003c\/p\u003e\n\u003cp\u003e– Marketing tools:\u003c\/p\u003e\n\u003cp\u003e- Video testimonials\u003c\/p\u003e\n\u003cp\u003e- Testimonial book\u003c\/p\u003e\n\u003cp\u003e- E-brochure\u003c\/p\u003e\n\u003cp\u003e- Newsletter.\u003c\/p\u003e\n\u003cp\u003e– Patient loyalty: myths and reality\u003c\/p\u003e\n\u003cp\u003e– Guide to creating video testimonials\u003c\/p\u003e\n\u003cp\u003e– Newsletter: details and important aspects\u003c\/p\u003e\n\u003cp\u003e– VIP seminars: preparation stages and topic selection \u003c\/p\u003e\n\u003cp\u003e– Influencers in the promotion of the clinic\u003c\/p\u003e\n\u003cp\u003e– Internet marketing:\u003c\/p\u003e\n\u003cp\u003e- Website\u003c\/p\u003e\n\u003cp\u003e- Webinars\u003c\/p\u003e\n\u003cp\u003e- YouTube\u003c\/p\u003e\n\u003cp\u003e- Social media\u003c\/p\u003e\n\u003cp\u003e- Online consultations.\u003c\/p\u003e\n\u003cp\u003e– Tactics in relation to negative reviews \u003c\/p\u003e\n\u003cp\u003e– 10 main factors characterizing the quality of a dental clinic\u003c\/p\u003e\n\u003cp\u003e– 3 important characteristics of the clinic for the patient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 3.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003e10 ways to engage patients with TikTok and Instagram\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– The history of social media videos: from YouTube to Tik Tok\u003c\/p\u003e\n\u003cp\u003e– Tips and tricks for creating and editing short-form videos\u003c\/p\u003e\n\u003cp\u003e– Video content: importance for the promotion of the clinic in social media\u003c\/p\u003e\n\u003cp\u003e– 10 effective dental-related video ideas that you can create now\u003c\/p\u003e\n\u003cp\u003e– Where to get new ideas for videos?\u003c\/p\u003e\n\u003cp\u003e– Tips for beginners to work with TikTok and Instagram\u003c\/p\u003e\n\u003cp\u003e– How to catch people's attention within the first second of their scroll\u003c\/p\u003e\n\u003cp\u003e– How to get your dentist and team onboard to be consistent with your video strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 4.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eDental marketing: if it doesn\"t make money it doesn\"t make sense\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Importance of marketing for the modern dental practice\u003c\/p\u003e\n\u003cp\u003e– The difference between marketing a service and marketing a product\u003c\/p\u003e\n\u003cp\u003e– Categories of dental marketing\u003c\/p\u003e\n\u003cp\u003e– The role of the team in the promotion of the dental clinic\u003c\/p\u003e\n\u003cp\u003e– The patient as a marketing tool\u003c\/p\u003e\n\u003cp\u003e– Initial contact with the patient: how to gain trust\u003c\/p\u003e\n\u003cp\u003e– The dilemma of pricing\u003c\/p\u003e\n\u003cp\u003e– Ways to keep patients in the clinic\u003c\/p\u003e\n\u003cp\u003e– External marketing in dentistry\u003c\/p\u003e\n\u003cp\u003e– Communication as a tool for finding new customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 5.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eInformation systems and e-business management\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– The communication revolution: the history of the Internet\u003c\/p\u003e\n\u003cp\u003e– Enterprise Resource Planning (ERP): role in business management and methodology\u003c\/p\u003e\n\u003cp\u003e– ERP modules: tasks and functions\u003c\/p\u003e\n\u003cp\u003e– Advantages of ERP  \u003c\/p\u003e\n\u003cp\u003e– Customer Relationship Management (CRM): types, functions, benefits\u003c\/p\u003e\n\u003cp\u003e– What are business information systems?\u003c\/p\u003e\n\u003cp\u003e– E-business management for developing dental clinics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 6.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eWork-life balance: remote management of a successful dental business\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Concepts for creating a strong business mentality\u003c\/p\u003e\n\u003cp\u003e– How to turn a clinic into a successful company\u003c\/p\u003e\n\u003cp\u003e– Phases of business activity\u003c\/p\u003e\n\u003cp\u003e– Analysis of the current situation in business: setting goals and creating an action plan\u003c\/p\u003e\n\u003cp\u003e– Time, financial and human resource management in the clinic\u003c\/p\u003e\n\u003cp\u003e– Creating a marketing strategy plan\u003c\/p\u003e\n\u003cp\u003e– Process automation to be more productive\u003c\/p\u003e\n\u003cp\u003e– Development of the concept of personal branding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 7.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eDigital Marketing: the truth for the dental clinic\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Social media as a modern marketing tool\u003c\/p\u003e\n\u003cp\u003e– Principles of creating an attractive website\u003c\/p\u003e\n\u003cp\u003e– Search engine optimization\u003c\/p\u003e\n\u003cp\u003e– TikTok, YouTube, Instagram: advantages and disadvantages\u003c\/p\u003e\n\u003cp\u003e– Facebook's capabilities in promoting the clinic\u003c\/p\u003e\n\u003cp\u003e– Facebook business page: performance analysis\u003c\/p\u003e\n\u003cp\u003e– Business page promotion rules\u003c\/p\u003e\n\u003cp\u003e– Business page management: delegate or not\u003c\/p\u003e\n\u003cp\u003e– Reaction to reviews and complaints: tactics\u003c\/p\u003e\n\u003cp\u003e– Coverage and frequency of repetition of advertising\u003c\/p\u003e\n\u003cp\u003e– How to make a business page on Facebook effective\u003c\/p\u003e\n\u003cp\u003e– Disadvantages of Facebook marketing\u003c\/p\u003e\n\u003cp\u003e– Google places: advantages of using\u003c\/p\u003e\n\u003cp\u003e– TV shows and how useful could they be to your business.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 8.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eSocial media for dentist personal branding\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– What is a personal brand?\u003c\/p\u003e\n\u003cp\u003e– LinkedIn: account set up and optimization\u003c\/p\u003e\n\u003cp\u003e– Facebook: business page vs personal profile\u003c\/p\u003e\n\u003cp\u003e– Instagram: distinctive features\u003c\/p\u003e\n\u003cp\u003e– Methods of effective hashtags using\u003c\/p\u003e\n\u003cp\u003e– Types of content and how they work on different platforms\u003c\/p\u003e\n\u003cp\u003e– The features of LinkedIn, Facebook and Instagram\u003c\/p\u003e\n\u003cp\u003e– Strategies for building your own audience: engagement\u003c\/p\u003e\n\u003cp\u003e– How to analyse insights for each platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 9.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eHow to build a personal brand: an action plan\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Stages of personal brand formation:\u003c\/p\u003e\n\u003cp\u003e- to build and discover\u003c\/p\u003e\n\u003cp\u003e- engage and scale\u003c\/p\u003e\n\u003cp\u003e- convert and succeed.\u003c\/p\u003e\n\u003cp\u003e– The \"golden circle\" concept: what, how and why?\u003c\/p\u003e\n\u003cp\u003e– Personal brand development: how patients find a doctor\u003c\/p\u003e\n\u003cp\u003e– 5 advantages of strong personal branding\u003c\/p\u003e\n\u003cp\u003e– Social networks and content marketing\u003c\/p\u003e\n\u003cp\u003e– SWOT analysis: methodology and advantages\u003c\/p\u003e\n\u003cp\u003e– Rule 20\/80\u003c\/p\u003e\n\u003cp\u003e– Plan of action: from graduating to starting up a clinic \u003c\/p\u003e\n\u003cp\u003e– SMART tasks: principles of expert blogging \u003c\/p\u003e\n\u003cp\u003e– The law of diffusion and innovation\u003c\/p\u003e\n\u003cp\u003e– 10 mistakes when building a personal brand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 10.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eFree (organic) traffic from Facebook and Instagram\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– What is organic traffic?\u003c\/p\u003e\n\u003cp\u003e– 6 keys for generating organic leads in social media\u003c\/p\u003e\n\u003cp\u003e– How the algorithm works on both Facebook and Instagram\u003c\/p\u003e\n\u003cp\u003e– The importance of engagement on social media\u003c\/p\u003e\n\u003cp\u003e– New features of Facebook and Instagram to increase brand exposure and grow audience\u003c\/p\u003e\n\u003cp\u003e– The step-by-step activities that you can use to get your content seen by more people\u003c\/p\u003e\n\u003cp\u003e– How to analyse which content drive the most traffic using third party software.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"دينتيكو لكورسات طب الاسنان","offers":[{"title":"Default Title","offer_id":57691952480636,"sku":"DENTICO-PF-01GGF9X530TSBNAFPG2B3KKX4F","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/1446\/9756\/files\/131adf32.webp?v=1792183792","url":"https:\/\/dentalcourse.store\/products\/how-to-turn-your-profession-into-a-business-step-by-step-guide-for-dentists-hadley","provider":"Dentico || لكورسات طب الاسنان","version":"1.0","type":"link"}