{"product_id":"key-clinic-metrics-a-manager-s-dashboard","title":"Key Clinic Metrics: A Manager's Dashboard","description":"\u003cdiv class=\"dentico-course-sheet\" lang=\"en\" dir=\"ltr\"\u003e\n\u003cp\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Marketing and Management\u003cbr\u003e\u003cstrong\u003eInstructor(s):\u003c\/strong\u003e Aleksey Snegirev\u003cbr\u003e\u003cstrong\u003eCourse structure:\u003c\/strong\u003e Lessons: 3 lessons | Duration: 58 min\u003c\/p\u003e\n\u003ch3\u003eCourse overview\u003c\/h3\u003e\n\u003cdiv class=\"dentico-course-overview\"\u003eCourse overview:\n\u003cp\u003eSuccessful medical business is built not on intuition, but on hard numbers. If an owner evaluates clinic effectiveness only by the final revenue at the end of the month, they are managing blindly. Revenue is only the tip of the iceberg. Under it hide critical losses: leads lost by administrators, treatment plans prepared but not signed, and idle chairs despite an apparent \"full schedule\".\u003c\/p\u003e\n\u003cp\u003eThis course is a practical guide to digitizing the clinic's key business processes (with a focus on dentistry and multidisciplinary centers). You will analyze an end-to-end funnel of 8 stages, learn to calculate the cost of acquiring a patient (CAC) and their lifetime value (LTV), and also calculate the real utilizable hours of each operatory. As a result you will receive a ready-made management dashboard template and learn to make precise decisions based on only 3 main numbers, saving millions of rubles on ineffective marketing.\u003c\/p\u003e\n\u003cp\u003eYou can download the Dashboards here (click here)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eWhat you will learn\u003c\/h3\u003e\n\u003cul class=\"dentico-learning-outcomes\"\u003e\n\u003cli\u003eConstruct and analyze an 8-stage dental funnel to identify patient leakage and conversion gaps.\u003c\/li\u003e\n\u003cli\u003eCalculate CAC, LTV, and LTV\/CAC to evaluate marketing investment effectiveness.\u003c\/li\u003e\n\u003cli\u003eCompute operatory norm-hours and real utilization to reveal hidden clinic capacity.\u003c\/li\u003e\n\u003cli\u003eAssemble a concise management dashboard and make decisions using three key metrics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCourse lessons\u003c\/h3\u003e\n\u003cdiv class=\"dentico-lesson-list\"\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 1.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eClinic funnel overview: from ad click to dentist chair\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003eLesson 1 description:\n\u003cp\u003eWe will start with the foundation of business digitization. You will receive a ready interactive table \"Key clinic metrics\" and will understand why the main product of any manager is the decision made based on metrics. We will analyze the classic dental funnel, consisting of 8 stages and 7 intermediate conversions, and implement the \"50% rule\". Special attention will be given to the first stages (from advertising to appointment): you will receive exact formulas, identify those responsible for each step and learn which operational measures to take if indicators begin to deviate from the norm.\u003c\/p\u003e\n\u003cp\u003e– Startup gift: a ready table \"Key clinic metrics\", available for download via QR code\u003cbr\u003e– Valuable final product for the manager: decision-making based on analytics, not intuition\u003cbr\u003e– Methodology for calculating indicators: why numbers do not work without clear planning\u003cbr\u003e– Anatomy of the sales funnel in dentistry: what it looks like and the real role of advertising at each stage\u003cbr\u003e– Funnel mathematics: 8 key stages, 7 conversions between them and the golden \"50% rule\"\u003cbr\u003e– Responsibility zones: assignment of specific employees to each funnel stage and identification of patient \"leakage\" points\u003cbr\u003e– Detailed analysis of stages 0 to 3 (from the first ad click to the clinic visit)\u003cbr\u003e– Metrics, calculation formulas, assignment of responsible persons and a step-by-step action algorithm when indicators deviate from the norm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 2.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eAccepting treatment plans and unit economics: how to stop wasting your marketing budget\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003eLesson 2 description:\n\u003cp\u003eThe second lesson hits the most painful point of the medical business — the stage of agreeing on treatment plans. You will learn why a plan prepared by a doctor is not equal to a plan signed by a patient, and how to quantify “plan acceptance” in actual money. We will examine in detail the funnel stages after the first payment: work with adjacent specialists, retention of returning patients, and achieving full sanitation. At the end of the lesson we will analyze key unit-economics metrics (CAC, LTV, ROMI), without understanding which it is impossible to build profitable marketing.\u003c\/p\u003e\n\u003cp\u003e– Funnel stage №4: presentation and acceptance of the treatment plan: analysis of the clinic’s main point of revenue loss\u003cbr\u003e– Economics of treatment plans: why a prepared plan is not equal to a paid one, and how to count “acceptance” in money\u003cbr\u003e– Detailed analysis of funnel stages 5 to 7 (after the first payment is made)\u003cbr\u003e– Retention metrics: sanitized patient, ratio of new\/returning patients and indicators of clinic team performance\u003cbr\u003e– Funnel stage №8: clinic’s final revenue\u003cbr\u003e– Unit-economics of a medical center: concepts of CAC (cost of acquisition) and LTV (lifetime value of a client)\u003cbr\u003e– Investment effectiveness: calculation of the LTV\/CAC ratio and return on marketing budgets (ROMI).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 3.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eClinic potential, norm-hours and the management dashboard map\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003eLesson 3 description:\n\u003cp\u003eThe final lesson is dedicated to assessing the hidden potential of your business. You will learn to calculate the clinic’s real utilization from its mathematical maximum and understand why chairs can sit idle and cause losses even with a full appointment schedule. We will implement a key performance indicator: norm-hours, and answer the perennial question: what makes a clinic grow faster – expanding space, increasing marketing, or optimizing working hours. You will learn to build individual mini-funnels for each doctor, evaluate their conversions into repeat visits and adjacent referrals, and assemble a concise management dashboard of 3 key numbers.\u003c\/p\u003e\n\u003cp\u003e– Calculation of clinic potential: nominal load versus load from the actual maximum\u003cbr\u003e– Analysis of a practical case: why a doctor has “no free slots,” yet chairs remain empty\u003cbr\u003e– Resource utilization efficiency: norm-hours as the main indicator of a room’s profitability (revenue \/ working hours)\u003cbr\u003e– Scaling strategy: what drives clinic growth (working hours, marketing, or new chairs)\u003cbr\u003e– Assessment of doctors’ personal effectiveness: building mini-funnels for each doctor\u003cbr\u003e– Clinical behavior analysis: monitoring doctor conversion to repeat appointments and referrals to adjacent specialists\u003cbr\u003e– Control architecture: map and structure of the ideal management dashboard for the owner\u003cbr\u003e– Leader’s focus: 3 key numbers on which management decisions are based.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"دينتيكو لكورسات طب الاسنان","offers":[{"title":"Default Title","offer_id":57691953496444,"sku":"DENTICO-PF-01KXMZNFB03V5TVVG86HRR664M","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/1446\/9756\/files\/5ee564bb.webp?v=1792183825","url":"https:\/\/dentalcourse.store\/products\/key-clinic-metrics-a-manager-s-dashboard","provider":"Dentico || لكورسات طب الاسنان","version":"1.0","type":"link"}