{"product_id":"online-workshop-on-dental-marketing-protocols-and-strategies-by-dr-christopher-phelps-phelps","title":"Online workshop on dental marketing: protocols and strategies by Dr. Christopher Phelps","description":"\u003cdiv class=\"dentico-course-sheet\" lang=\"en\" dir=\"ltr\"\u003e\n\u003cp\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Marketing and Management\u003cbr\u003e\u003cstrong\u003eInstructor(s):\u003c\/strong\u003e Christopher Phelps\u003cbr\u003e\u003cstrong\u003eCourse structure:\u003c\/strong\u003e Lessons: 13 total (12 lessons + 1 free) | Duration: 11 h 52 min\u003c\/p\u003e\n\u003ch3\u003eCourse overview\u003c\/h3\u003e\n\u003cdiv class=\"dentico-course-overview\"\u003e\n\u003cp\u003eDr. Christopher Phleps's protocols and strategic planning on the first online workshop on dental marketing!\u003c\/p\u003e\n\u003cp\u003eThe lecturer is a fellow dentist and Amazon best-selling author on dental marketing and dental business management! His online workshop is your guidebook to successful marketing for your dental business, using the best and most efficient methods and protocols.\u003c\/p\u003e\n\u003cp\u003eYou will learn in detail about:\u003c\/p\u003e\n\u003cp\u003e– Protocols for internal and external marketing\u003c\/p\u003e\n\u003cp\u003e– Protocols for full-scale advertising\u003c\/p\u003e\n\u003cp\u003e– The 7 pillars of dental marketing\u003c\/p\u003e\n\u003cp\u003e– Targeting strategies for your audience\u003c\/p\u003e\n\u003cp\u003e– Tracking and calculating return on investment (ROI) from marketing campaigns\u003c\/p\u003e\n\u003cp\u003e– Dental office team communication and task assignments.\u003c\/p\u003e\n\u003cp\u003eYour opportunity to acquire marketing protocols, tips, and strategies directly from Dr. Christopher Phelps! This online workshop will provide mentorship and guidance to help you successfully market your dental office.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eWhat you will learn\u003c\/h3\u003e\n\u003cul class=\"dentico-learning-outcomes\"\u003e\n\u003cli\u003eApply Dr. Phelps’ internal and external marketing protocols to develop a dental office marketing plan.\u003c\/li\u003e\n\u003cli\u003eDefine and use the 7 pillars of dental marketing to target and segment your patient audience.\u003c\/li\u003e\n\u003cli\u003eImplement tracking methods to calculate marketing campaign ROI and identify missed opportunities.\u003c\/li\u003e\n\u003cli\u003eAssign team roles and protocols to improve patient communication, lead conversion, and referrals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCourse lessons\u003c\/h3\u003e\n\u003cdiv class=\"dentico-lesson-list\"\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 1.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eIntroduction to dental marketing and its impact on the dental industry\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– How to survive the trend of corporate dentistry\u003c\/p\u003e\n\u003cp\u003e– The science of influence and persuasion\u003c\/p\u003e\n\u003cp\u003e– Protocols to increase case acceptance\u003c\/p\u003e\n\u003cp\u003e– Dental marketing: terms and definitions\u003c\/p\u003e\n\u003cp\u003e– Protocols to application of dental marketing to your practice\u003c\/p\u003e\n\u003cp\u003e– Internal marketing and networking\u003c\/p\u003e\n\u003cp\u003e– Public relation. Promotion ideas and marketing opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 2.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eIntroduction to the science of influence in dentistry and the foundation for all things marketing\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Understanding the role of influence in dentistry\u003c\/p\u003e\n\u003cp\u003e– Importance of patient communication and persuasion\u003c\/p\u003e\n\u003cp\u003e– Psychological principles in patient interactions\u003c\/p\u003e\n\u003cp\u003e– Key influencers in the field of dentistry\u003c\/p\u003e\n\u003cp\u003e– Importance of branding and identity in dentistry\u003c\/p\u003e\n\u003cp\u003e– Effective use of patient testimonials and reviews\u003c\/p\u003e\n\u003cp\u003e– Measuring the success of dental marketing efforts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 3.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eHow to build your authority and credibility in the dental business\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Obtaining relevant certifications and credentials\u003c\/p\u003e\n\u003cp\u003e– Strong online presence through a professional website and social media\u003c\/p\u003e\n\u003cp\u003e– Showcasing patient success stories and testimonials\u003c\/p\u003e\n\u003cp\u003e– How to offer informative content through blogs, webinars, or podcasts\u003c\/p\u003e\n\u003cp\u003e– Staying updated with the latest industry trends and advancements\u003c\/p\u003e\n\u003cp\u003e– How to reduce no shows and get more referrals?\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 4.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eMarketing and advertising. The pillars of the dental business\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Marketing 101: definitions and understanding of the main goal\u003c\/p\u003e\n\u003cp\u003e– Marketing and advertising protocols\u003c\/p\u003e\n\u003cp\u003e– The three different types of marketing\u003c\/p\u003e\n\u003cp\u003e– Gross root marketing protocols\u003c\/p\u003e\n\u003cp\u003e– What is my market, and whom am I marketing for?\u003c\/p\u003e\n\u003cp\u003e– The patient mindset barrier\u003c\/p\u003e\n\u003cp\u003e– Benefits of dental saving plan\u003c\/p\u003e\n\u003cp\u003e– Grass root marketing combined with a dental saving plan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 5.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eInternal marketing for your dental business\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Referral programs and patient appreciation\u003c\/p\u003e\n\u003cp\u003e– Email marketing and social media engagement\u003c\/p\u003e\n\u003cp\u003e– Protocols of in-office promotions\u003c\/p\u003e\n\u003cp\u003e– Building a patient loyalty programs\u003c\/p\u003e\n\u003cp\u003e– Community involvement and patient feedback surveys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 6.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eIntroduction to external marketing in dentistry\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– The main concept of external marketing your dental business\u003c\/p\u003e\n\u003cp\u003e– Protocols of effective external marketing\u003c\/p\u003e\n\u003cp\u003e– Combining external and internal marketing strategies\u003c\/p\u003e\n\u003cp\u003e– Marketing tools: leads, phone calls, new clients\u003c\/p\u003e\n\u003cp\u003e– Protocol of working with emails, facebook ads, social media, SMS, etc.\u003c\/p\u003e\n\u003cp\u003e– Marketing cost and profit revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 7.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eIdentifying your primary audience. Tips and tricks\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– The 7 pillars of external dental marketing\u003c\/p\u003e\n\u003cp\u003e– Targeting specific audience with marketing and advertising strategies\u003c\/p\u003e\n\u003cp\u003e– Defining your message to the selected audience\u003c\/p\u003e\n\u003cp\u003e– How to find your target of audience\u003c\/p\u003e\n\u003cp\u003e– The demographic report for better advertising\u003c\/p\u003e\n\u003cp\u003e– Map your market and group of audience: age, occupation, etc.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 8.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eThe distinctive message to convey to your target audience\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– How to stand out in this competitive dental business\u003c\/p\u003e\n\u003cp\u003e– Your main message to the targeted audience\u003c\/p\u003e\n\u003cp\u003e– Protocols for advertising dental service\u003c\/p\u003e\n\u003cp\u003e– What should you include in your advertisement\u003c\/p\u003e\n\u003cp\u003e– How to create a powerful message, advertise it and profit from it?\u003c\/p\u003e\n\u003cp\u003e– Dr.Phelps ideas for advertising and targeting the audience\u003c\/p\u003e\n\u003cp\u003e– Scenario explanation and discussion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 9.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eChoosing the best advertising channel for your dental practice\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Choosing the best advertising channel for your dental practice\u003c\/p\u003e\n\u003cp\u003e– Techniques and protocols for reaching your audience\u003c\/p\u003e\n\u003cp\u003e– Billboards and newspaper inserts: challenges and effectiveness\u003c\/p\u003e\n\u003cp\u003e– Outside-of-the-box ideas for advertising your dental business\u003c\/p\u003e\n\u003cp\u003e– Strategic planning for profitable advertisement\u003c\/p\u003e\n\u003cp\u003e– Online dental marketing. Protocols, strategies, benefits and challenges\u003c\/p\u003e\n\u003cp\u003e– Organic SEO results\u003c\/p\u003e\n\u003cp\u003e– Content creation for advertising and marketing purposes\u003c\/p\u003e\n\u003cp\u003e– Detail or content based marketing. What's really the main difference?\u003c\/p\u003e\n\u003cp\u003e– Map your content according to your targeted audience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 10.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eService offerings. How to attract higher-quality patients to your dental practice\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Quality vs quantity. Guidelines and approaches to consider in your dental practice\u003c\/p\u003e\n\u003cp\u003e– Protocols of advertising your service offering\u003c\/p\u003e\n\u003cp\u003e– Examples of service offering and convenient sales\u003c\/p\u003e\n\u003cp\u003e– Giveaways and special deals\u003c\/p\u003e\n\u003cp\u003e– Special offer strategies for long-term business partnership\u003c\/p\u003e\n\u003cp\u003e– How to add more influence to dental marketing\u003c\/p\u003e\n\u003cp\u003e– The return on investment (ROI). Tracking strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 11.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eThe science of influence in dental business marketing\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Protocols and strategies to improve your advertisements\u003c\/p\u003e\n\u003cp\u003e– Reciprocity strategies to enhance patient loyalty\u003c\/p\u003e\n\u003cp\u003e– Attracting new patients: Strategic planning and advertising\u003c\/p\u003e\n\u003cp\u003e– Patient testimonials and feedback\u003c\/p\u003e\n\u003cp\u003e– Discussion of clinical scenarios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 12.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eMissed opportunities: A common challenge faced by every dental office\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Calculating return on investment (ROI) for advertising and marketing\u003c\/p\u003e\n\u003cp\u003e– Strategies to convert every possible lead\u003c\/p\u003e\n\u003cp\u003e– Identifying and overcoming lost opportunities\u003c\/p\u003e\n\u003cp\u003e– Team management: assigning tasks and duties\u003c\/p\u003e\n\u003cp\u003e– A missed call means a missed profit. How to ensure you never miss a phone call from a new patient\u003c\/p\u003e\n\u003cp\u003e– Solutions to common everyday marketing and advertising challenges you may encounter while running a dental business\u003c\/p\u003e\n\u003cp\u003e– Phone calls through a call center. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 13.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eMissed opportunities due to ineffective staff conversions\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Enhancing staff conversion rates through telephone communication\u003c\/p\u003e\n\u003cp\u003e– How to deal with price shoppers\u003c\/p\u003e\n\u003cp\u003e– Working with dental insurance: Insurance verification check\u003c\/p\u003e\n\u003cp\u003e– How to increase the number of new patients: Simple tricks\u003c\/p\u003e\n\u003cp\u003e– Team management: assigning tasks and duties. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"دينتيكو لكورسات طب الاسنان","offers":[{"title":"Default Title","offer_id":57691951989116,"sku":"DENTICO-PF-01HACE2Z68WM30BR5F2XKEVF5W","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/1446\/9756\/files\/5287ede1.webp?v=1792183782","url":"https:\/\/dentalcourse.store\/products\/online-workshop-on-dental-marketing-protocols-and-strategies-by-dr-christopher-phelps-phelps","provider":"Dentico || لكورسات طب الاسنان","version":"1.0","type":"link"}