{"product_id":"profitable-dental-business-world-experience","title":"Profitable dental business. World experience","description":"\u003cdiv class=\"dentico-course-sheet\" lang=\"en\" dir=\"ltr\"\u003e\n\u003cp\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Marketing and Management\u003cbr\u003e\u003cstrong\u003eInstructor(s):\u003c\/strong\u003e Blake Hadley, Laura Nelson, Eirik Aasland Salvesen, Alex Zlatin\u003cbr\u003e\u003cstrong\u003eCourse structure:\u003c\/strong\u003e Lessons: 6 lessons | Duration: 7 h 45 min\u003c\/p\u003e\n\u003ch3\u003eCourse overview\u003c\/h3\u003e\n\u003cdiv class=\"dentico-course-overview\"\u003e\n\u003cp\u003eOnline training on marketing and management in dentistry. The lecturers will talk about their own way of building a successful dental business.\u003c\/p\u003e\n\u003cp\u003eFrom the course you will learn:\u003c\/p\u003e\n\u003cp\u003e– principles without which it is impossible to build a dental business\u003c\/p\u003e\n\u003cp\u003e– rules for creating a personal brand that stands out from the competition\u003c\/p\u003e\n\u003cp\u003e– features of working on social media: Facebook, Instagram, LinkedIn\u003c\/p\u003e\n\u003cp\u003e– a step-by-step protocol for creating a Dream Team\u003c\/p\u003e\n\u003cp\u003e– how not to avoid a victim of fraud and embezzlement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eWhat you will learn\u003c\/h3\u003e\n\u003cul class=\"dentico-learning-outcomes\"\u003e\n\u003cli\u003eApply core principles and business structures essential for building a dental clinic.\u003c\/li\u003e\n\u003cli\u003eDesign a personal brand and digital strategy to differentiate your dental practice.\u003c\/li\u003e\n\u003cli\u003eDevelop a step-by-step plan for hiring, team culture, and creating a Dream Team.\u003c\/li\u003e\n\u003cli\u003eCreate and implement social media campaigns for Instagram, Facebook, and LinkedIn.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCourse lessons\u003c\/h3\u003e\n\u003cdiv class=\"dentico-lesson-list\"\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 1.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eMaking the team: hiring, culture, professionalism, productivity\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– Clinic administrator: why is this important?\u003c\/p\u003e\n\u003cp\u003e– Additional team education\u003c\/p\u003e\n\u003cp\u003e– Basic business structures: areas of responsibility in a dental clinic\u003c\/p\u003e\n\u003cp\u003e– Reasons for the loss of patients: service\u003c\/p\u003e\n\u003cp\u003e– The basic cycle of small business: features of a dental clinic\u003c\/p\u003e\n\u003cp\u003e– Motivation of the team: how and why?\u003c\/p\u003e\n\u003cp\u003e– Analysis of the sales cycle\u003c\/p\u003e\n\u003cp\u003e– Culture of communication with the staff\u003c\/p\u003e\n\u003cp\u003e– The main aspects of teamwork.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 2.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003e10 ways for growing your practice’s Instagram following\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003eLesson 2 description:\n\u003cp\u003e– Instagram statistics and benefits\u003c\/p\u003e\n\u003cp\u003e– Strategies for increasing Instagram followers\u003c\/p\u003e\n\u003cp\u003e– Ways to increase followers engagement\u003c\/p\u003e\n\u003cp\u003e– Bloggers and influencers: principles of interaction with the clinic\u003c\/p\u003e\n\u003cp\u003e– Evaluation of the activity of followers on Instagram\u003c\/p\u003e\n\u003cp\u003e– Content plan: frequency, subject, time\u003c\/p\u003e\n\u003cp\u003e– Advantages of photo and video content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 3.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eGrowing your practice with effective Facebook marketing\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– What is effective marketing on Facebook?\u003c\/p\u003e\n\u003cp\u003e– The patient of today: features of promotion through social networks\u003c\/p\u003e\n\u003cp\u003e– Goals and objectives of the dental team\u003c\/p\u003e\n\u003cp\u003e– Three \"R\" marketing:\u003c\/p\u003e\n\u003cp\u003e- Reach\u003c\/p\u003e\n\u003cp\u003e- Relationships\u003c\/p\u003e\n\u003cp\u003e- Reputation.\u003c\/p\u003e\n\u003cp\u003e– Promotion and targeting of Facebook posts\u003c\/p\u003e\n\u003cp\u003e– Benefits of marketing on Facebook and Instagram\u003c\/p\u003e\n\u003cp\u003e– Empathy-based Marketing\u003c\/p\u003e\n\u003cp\u003e– Building a reputation through reviews.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 4.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eDigital marketing in dentistry\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– What the world looked like before the advent of digital marketing\u003c\/p\u003e\n\u003cp\u003e– How digital trends and trends in the dental industry have changed and developed in recent years\u003c\/p\u003e\n\u003cp\u003e– How the old customer funnel differs from the new model\u003c\/p\u003e\n\u003cp\u003e– How to attract and retain new patients with specific digital marketing tactics (website, Facebook, LinkedIn and Instagram)\u003c\/p\u003e\n\u003cp\u003e– Difference between organic and paid activity, branding and direct marketing\u003c\/p\u003e\n\u003cp\u003e– Options for communication with the patient: target groups\u003c\/p\u003e\n\u003cp\u003e– In which social networks should I look for target groups?\u003c\/p\u003e\n\u003cp\u003e– Trends in the digital behavior of the client\u003c\/p\u003e\n\u003cp\u003e– Trends in the dental market\u003c\/p\u003e\n\u003cp\u003e– Principles of building a digital marketing strategy\u003c\/p\u003e\n\u003cp\u003e– Adaptive four-stage approach to attracting a client.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 5.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003ePrinciples without which it is impossible to build a dental business\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– The basis of business in dentistry\u003c\/p\u003e\n\u003cp\u003e– Functional business units: features in dentistry\u003c\/p\u003e\n\u003cp\u003e– 3 incentives for the development of a dental clinic\u003c\/p\u003e\n\u003cp\u003e– Preventive treatment as a profitable business: clinical significance and practical advice\u003c\/p\u003e\n\u003cp\u003e– The main aspects of informed consent\u003c\/p\u003e\n\u003cp\u003e– The cycle of planning the implementation of the treatment plan\u003c\/p\u003e\n\u003cp\u003e– Payment for dental services: rules of interaction with the patient\u003c\/p\u003e\n\u003cp\u003e– Manager vs. leader in the dental business.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 6.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eMarketing in dentistry\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\n\u003cp\u003e– What is marketing? Marketing levels and goals\u003c\/p\u003e\n\u003cp\u003e– 5 pillars of marketing\u003c\/p\u003e\n\u003cp\u003e– Traditional and digital marketing\u003c\/p\u003e\n\u003cp\u003e– Features of marketing during the pandemic\u003c\/p\u003e\n\u003cp\u003e– 5 main marketing mistakes (in 2021)\u003c\/p\u003e\n\u003cp\u003e– Marketing tools to attract customers\u003c\/p\u003e\n\u003cp\u003e– 10 tricks and tips for better website conversion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"دينتيكو لكورسات طب الاسنان","offers":[{"title":"Default Title","offer_id":57691952611708,"sku":"DENTICO-PF-01FHQJR2WGZ4CM882VG9ZQKZMF","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/1446\/9756\/files\/bebe6866.webp?v=1792183796","url":"https:\/\/dentalcourse.store\/products\/profitable-dental-business-world-experience","provider":"Dentico || لكورسات طب الاسنان","version":"1.0","type":"link"}