{"product_id":"profitable-dental-marketing-from-strategy-to-advertising-roi","title":"Profitable Dental Marketing: From Strategy to Advertising ROI","description":"\u003cdiv class=\"dentico-course-sheet\" lang=\"en\" dir=\"ltr\"\u003e\n\u003cp\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Marketing and Management\u003cbr\u003e\u003cstrong\u003eInstructor(s):\u003c\/strong\u003e Ilya Nikitenko\u003cbr\u003e\u003cstrong\u003eCourse structure:\u003c\/strong\u003e Lessons: 3 lessons | Duration: 54 min\u003c\/p\u003e\n\u003ch3\u003eCourse overview\u003c\/h3\u003e\n\u003cdiv class=\"dentico-course-overview\"\u003eCourse overview:\n\u003cp\u003e\u003cspan\u003eThis course is created for owners of medical clinics, chief physicians, and marketers who want to turn clinic promotion from a lottery into a predictable and profitable system. There is no abstract theory here, only hard numbers, the psychology of modern patients, and an analysis of tools that work right now. You will learn how to correctly position the clinic, find hidden growth points using CustDev and competitive analysis, use artificial intelligence to monitor administrators, and set up advertising on Yandex so that it brings profit rather than eats the budget.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eWhat you will learn\u003c\/h3\u003e\n\u003cul class=\"dentico-learning-outcomes\"\u003e\n\u003cli\u003eConduct deep clinic diagnostics and avoid ineffective promotional templates based on strategic criteria.\u003c\/li\u003e\n\u003cli\u003eDevelop strong clinic positioning and perform honest competitor analysis to reveal growth opportunities.\u003c\/li\u003e\n\u003cli\u003eUse CustDev interviews and analytics to identify patient motivations and inform marketing decisions.\u003c\/li\u003e\n\u003cli\u003eSet up AI call monitoring, Yandex advertising tactics, and pricing strategies for profitable campaigns.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCourse lessons\u003c\/h3\u003e\n\u003cdiv class=\"dentico-lesson-list\"\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 1.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eFundamentals of marketing: clinic diagnostics, positioning, and analytics\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\u003cp\u003e\u003cspan\u003eAny effective advertising begins long before its launch. In this lesson we will lay a solid strategic foundation: we will analyze which dangerous templates in promotion should be avoided and why deep diagnostics of the clinic's current indicators lies at the heart of any success. You will learn how to form a strong positioning, conduct an honest competitor analysis, and use CustDev interviews to understand the real motives of your patients. In the final part of the lesson we will talk about numbers: what analytics a manager needs to make correct decisions and how to eliminate the perpetual conflict at the junction of the reception and sales departments.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e— The importance of strategy in work. Which strategies are better to avoid?\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Why a promotion strategy always begins with diagnostics\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Positioning as a key element of a marketing strategy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Questions for forming strong positioning\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— CustDev interviews – your connection to reality and patients\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— The purpose of competitor analysis and the dangers of its absence\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— How to properly conduct market analysis and implement tuning\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— What analytics should be in the clinic to make decisions based on numbers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Administrators vs sales department: how to increase effectiveness at the junction of departments.\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 2.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eTechnology and reputation: AI call monitoring and promotion readiness\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003e\u003cp\u003e\u003cspan\u003eThe second lesson is devoted to the transition from strategy to tactical actions and automation of control. You will learn how to implement artificial intelligence for call audits to obtain an absolutely objective analysis of conversions and eliminate the human factor. We will review a checklist of mandatory steps before launching traffic, and also discuss reputation marketing in detail: managing reviews and ratings that directly affect the patient's choice. A separate lesson block is devoted to an omnichannel approach and the nuances of working with Yandex Business: from proper card packaging and working with the price list to launching paid placement.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e— Using artificial intelligence for control and conversion growth\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Accurate and objective analysis of calls without the human factor\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— From strategy to tactics: what is important to consider before launching advertising\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Reputation and reviews as key factors in a patient's choice of clinic\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— A comprehensive omnichannel approach — a mandatory condition for effective advertising\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Working with Yandex Business: paid placement, rating, reviews, card packaging, price list, and analytics.\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dentico-lesson-card\"\u003e\n\u003ch4 class=\"dentico-lesson-heading\"\u003e\n\u003cspan class=\"dentico-lesson-number\"\u003eLesson 3.\u003c\/span\u003e \u003cspan class=\"dentico-lesson-name\"\u003eAdvertising workshop: Yandex.Direct economics, pricing, and converters\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cdiv class=\"dentico-lesson-program\"\u003eLesson 3 description:\n\u003cp\u003e\u003cspan\u003eThe final lesson is entirely devoted to practical setup of advertising, budgets, and sales psychology. We will analyze the economics of Yandex.Direct in medicine: which services are profitable to promote, which are guaranteed not to pay off, and from what sums it is safe to start tests. You will learn what marketing prices are, work through 4 strategies for handling service pricing in creatives, and master the psychological trigger \"The Rule of Three Prices\". At the end of the lesson we will study the rules for creating effective text and video ads, analyze the secrets and formats of high-converting landing pages, and understand why market leaders recoup advertising while others burn through budgets.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e— Which services to promote in Yandex.Direct, and which exactly will not pay off\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— From what budget is it safe to start advertising campaigns?\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Marketing prices: key concepts and main misconceptions\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— 4 strategies for working with price in advertising\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Psychology of perception: \"The Rule of Three Prices\"\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Effective advertising creatives: text and video formats\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Secrets of creating a high-converting landing page\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Main landing formats and features for choosing them\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e— Why some ads pay off while others burn budgets? Experience of market leaders.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"دينتيكو لكورسات طب الاسنان","offers":[{"title":"Default Title","offer_id":57691954381180,"sku":"DENTICO-PF-01KVZ4SEQGFZ89K3J53PS4VVHB","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/1446\/9756\/files\/9f286f59.webp?v=1792183854","url":"https:\/\/dentalcourse.store\/products\/profitable-dental-marketing-from-strategy-to-advertising-roi","provider":"Dentico || لكورسات طب الاسنان","version":"1.0","type":"link"}