How Dentists Can Sell Their Services
Category: Marketing and Management
Instructor(s): Erika Herrera
Course structure: Lessons: 6 total (5 lessons + 1 free) | Duration: 4 h 24 min
Course overview
The course guide on effective sales of dental services by Dr. Erika Herrera, bestselling author on dental business management!
The training "How can a dentist sell their services?" provides the most reliable and practical ways to develop a sales mindset for dentists of all specialties.
During the course you will learn:
– The psychology of selling dental services
– Main stages of the sales process
– Main objections during communication with patients
– The art of negotiating with patients.
Purchasing this training is a good investment, isn't it?
What you will learn
- Apply a step-by-step sales protocol to prepare before patient appointments and increase consistency.
- Identify seven memorable moments of sale and define team roles that support each interaction.
- Use mental triggers, purchase motivators, and body language to build patient trust and offers.
- Respond to common patient objections with negotiation tactics and preemptive rebuttal actions.
Course lessons
Lesson 1. Seven Memorable Sales Moments
– Understand the role of each team member in the sale
– Actions necessary to guarantee sales
– Patient treatment protocol to ensure the same outcome in every case.
Lesson 2. Five Main Stages of the Sales Process: How to Drive Sales and Achieve High Effectiveness? Introductory Lesson
– How to prepare before the patient arrives to guarantee the sale
– Step-by-step sales method protocol
– Development of an individual sales scenario based on the developed method.
Lesson 3. Five Main Stages of the Sales Process: How to Drive Sales and Achieve High Effectiveness?
– How to prepare before the patient arrives to ensure the sale
– Step-by-step sales method protocol
– Development of an individualized sales script based on the developed method.
Lesson 4. The Psychology of Selling: Mental Triggers, Buying Motivators, and Body Language
– Identify the mental triggers that move your ideal patient
– Define how to create an irresistible offer for your patients
– Tactics to develop a trusting relationship with the patient.
Lesson 5. Objections and Negotiations: How to Handle the Most Common Objections When Selling Medical Services?
– Learn to handle the main objections with assurance and confidence
– Become familiar with persuasion and negotiation tools that help you close more sales
– A list of actions you can take to rebut objections even before they arise.
Lesson 6. The Mindset a Business Owner Needs to Sell Their Services More Easily
– Know the reasons why dentists are afraid to sell
– Identify the main beliefs dentists have when selling their services and how to hack them
– Understand the mindset with which a patient comes to buy and how to manage it.
