Dental Marketing and Dental Business Administration: Strategies for Success by Dr. Christopher Phelps

– Transform marketing into a structured discipline for your clinic team

– Protocols to shift dental marketing from uncertainty to precision

– Defining clear roles and responsibilities within the dental team

– Protocols for effective communication channels within the team

– Protocols to foster a collaborative and patient-centered approach to care

– The Kolbe review

– The 12 Kolbe strengths

– How do you use Kolbe?

– Analysis of everyday situations of internal and external marketing.

– The importance of a skilled and cohesive dental team

– Key roles within a dental clinic, such as dentists, dental hygienists, dental assistants, and administrative staff

– Creating job descriptions and responsibilities for each role

– Recruiting strategies for hiring qualified dental professionals

– Evaluating resumes and portfolios effectively

– Training and continuing education for dental staff

– How to maintain a positive and collaborative work environment

– Common challenges in dental team management and employee retention.

– Strategic practice evolution and defining of dental marketing

– Introduction to the importance of marketing in a dental practice

– Identifying and segmenting your target patient demographics

– Protocols to utilize online advertising channels, such as Google Ads and social media ads

– How to establish connections within the local community?

– Implement strategies to keep patients loyal to your practice

– Analysis of everyday tasks and examples of dental marketing. 

– Referral programs and patient appreciation: techniques and strategies

– Email marketing and social media engagement

– Protocols of in-office promotions. Analysis of scenarios

– Building a patient loyalty programs

– Community involvement and patient feedback surveys. 

– The idea behind promoting your dental practice beyond its physical walls

– Establishing structured approaches and methods for achieving effective external marketing results

– Combining external and internal marketing strategies

– Plan and execute targeted marketing campaigns to promote specific dental services or treatments

– Printed marketing materials and how to utilize it to promote your dental office

– Marketing tools: leads, phone calls, new clients

– Protocol of working with emails, facebook ads, social media, SMS, etc.

– The relationship between marketing costs and profitability.

– Communication with patients: strategies and protocols

– The process of creating personalized treatment plans based on patient needs

– How to deliver the best patient experience

– How to promote dental services effectively the full range of dental services your practice offers

– How to partner with local businesses or healthcare providers for mutual promotion

– Starting a successful marketing campaign

– Establish a unified brand image across all promotional materials

– Practice awareness and optimization of online content to improve search engine visibility to attract patients.

– Understanding what return on investment (ROI) means in the context of dental marketing and why it's essential

– Placement of specific and measurable goals for your marketing campaigns

– Analyzing the cost of acquiring each new patient through marketing efforts

– Protocols for advertising dental service

– What should you include in your advertisement?

– How to add more influence to dental marketing? 

– The return on investment (ROI). Tracking strategies

– Calculating return on investment (ROI) for advertising and marketing

– Strategies to convert every possible lead

– Identifying and overcoming lost opportunities.