Development of an effective Clinic Management System
Category: Marketing and Management
Instructor(s): Tyler Williams
Course structure: Lessons: 9 total (8 lessons + 1 free) | Duration: 3 h 53 min
Course overview
Build an effective clinic management system and increase the profit of your business in a short period of time!
As a result of completing the course, you will:
– Improve your leadership competencies: correctly assign roles and responsibilities in the team of your dream
– Motivate the team to grow and develop your business
– Learn the tools to attract new patients and retain frequent customers
– Learn how to increase the profit of the clinic / office here and now!
– Learn the tools for creating a systematically running dental business.
What you will learn
- Assign clear team roles and responsibilities to improve clinic leadership and accountability.
- Design and implement patient communication strategies to attract and retain loyal patients.
- Create a membership and recare system to increase patient lifetime value and clinic revenue.
- Apply workflow principles and productivity tools to boost hygiene production and daily clinic efficiency.
Course lessons
Lesson 1. Principles of effective clinical work
– The philosophy of the dental clinic
– How to boost your hygiene production
– GROW concept
– Involvement of the team in the work of the clinic
– Principles of solution to problems in a team
– Physical exercises to maintain team productivity: the benefits of stretching
– Team member effectivness: keeping score
– The importance of accountability in the effective work of the clinic.
Lesson 2. Building productive teamwork. Introductory lesson
– The Dunning Kruger effect
– Ladder of patients success
– Team member ladder of success
– The typical day vs the productive day
– Problems caused by a lack of accountability.
Lesson 3. Building productive teamwork
– The Dunning Kruger effect
– Ladder of patients success
– Team member ladder of success
– The typical day vs the productive day
– Problems caused by a lack of accountability
– Plan to increase the clinic's profit
– Advanced membership network.
Lesson 4. Increasing patient loyalty
– Methods of communication with the patient:
- emails and letters
- text and phone
- monthly newsletters.
– Ways to attract new customers
– Standard of dental examination
– Patient journey timeline: common oral health expectation at every stage of your life
– The oral health map:
- basic vs enhanced recare
- beyond brushing program
- needs based scheduling
- breadcrumbs.
Lesson 5. The oral health map: standard of care
– A paradigm shift: enhanced vs basic recare
– Membership-collection growth wheels
– The best practice in town formula
– Gum health treatment plan checklist.
Lesson 6. Principles of building a relationship with a patient
– Big picture and smile focus: how to understand the real goal of the patient?
– Presentation of the treatment plan to the patient:
- hard case presentation
- soft case presentation.
– The DTV daily sheet
– How to explain to the patient the need for treatment
– How to motivate a patient not to delay the treatment.
Lesson 7. Care acceptance MAPSS
– Creating emotional contact with the patient
– Primary visit: important aspects in communication with the patient
– Errors in the work of the clinic
– Problem patients
– Four key for a successful dental practice
– MAPSS: checkout process
– Customer Service: why is it important?
Lesson 8. Memberships done wrong
– Poor ROI: hygiene ”loss leader”
– Sounds too much like ”insurance”
– Not promoting it internally and externally
– Not knowing the lifetime value of your patient
– Not knowing your numbers
– Flat rate discounting
– Not making it look professional
– Thinking your patient is too sophisticated
– Worst of all Being Boring!
– Are you tapper or listener?
– Problems in dentistry: tactics for effective work of the clinic
– The PrePaid Practice concept
– Think IPV individual Patient Value.
Lesson 9. Recommendations for the effective clinic activity
– COSTCO: how to apply it in a dental practice
– Discounting plans
– Membership template
– 5 things to boost your cash profits now
– How much to pay hygienist?
