Online Workshop on Starting Your Dental Office: Strategic Planning of Dr. Christopher Phelps
Category: Marketing and Management
Instructor(s): Christopher Phelps
Course structure: Lessons: 4 lessons | Duration: 4 h 0 min
Course overview
Start up a new and successful dental office with the expert guidance of Christopher Phelps, a dentist and Amazon best-selling author in dental marketing!
Only clear strategies and ideas are presented to guide you in successfully opening a dental office from scratch in this comprehensive ONLINE WORKSHOP.
You will learn in details about:
– The pillars for starting a new dental office
– Dental office management skills
– Dental office team communication and task assignments
– Factors for improving patient communication
– Dental marketing based on real-life experience of a practicing dentist.
It's your opportunity to gain marketing experience and strategies from a fellow practicing dentist, just like yourself. Dr. Christopher Phelps will provide you with mentorship and guidance towards the successful establishment of your unique dental practice!
What you will learn
- Define and align practice vision, goals, and mindset to guide strategic dental office development.
- Design team roles, communication strategies, and task assignments to boost office productivity.
- Apply internal and external marketing tactics to attract patients when starting a new office.
- Assess patient flow, attrition, and referral opportunities to optimize practice growth and retention.
Course lessons
Lesson 1. Aligning Your Goals, Mission and Mindset for a Successful Dental Practice
– Dental practitioners vs the CEO. What's your role?
– The business side of dentistry
– The prelude to strategic successful dental practice
– Successful dental business: introduction to a strategic dental practice evolution
– Defining and setting goals for the success of the dental office
– Refining your strategies: vision, goals, and final destination
– Team work for the success of the dental practice
– How to buy back your time while attaining radical growth
– Aligning team mindset for practice evolution success
– Brainstorming your practice’s strategic shift to greatness
– Setting tactical practice goals & how to achieve them.
Lesson 2. Building a Dynamic and High-Achieving Team for Your Dental Office
– You mindfest, personal, and team goals
– Assessment of team behavior through kolbe’s conative theory
– The team productivity based on employee strengths
– How to cultivate dynamic team synergy
– How do others see you or your actions?
– Opportunities and risks
– The power of "WE"
– The implementation of effective communication strategies within your team
– The establishment of clear roles and responsibilities for team members
– Decision-making processes in group settings.
Lesson 3. Starting from Scratch. Dental Marketing Techniques for Starters
– How to start from scratch when opening a new dental office
– What are your past experiences? What would you do differently?
– Networking to help promote your dental office
– Capabilities, opportunities, and relationships to promote your dental practice
– How to utilize internal marketing at your dental practice
– How to utilize external marketing at your dental practice
– Dental marketing tactics that attract more patients.
Lesson 4. Important Aspects of Running a Successful Dental Office
– Patient attrition. Evaluating the total number of incoming new patients
– The 7 pillars of external dental marketing
– Internal dental marketing and the referral system
– What are the lost opportunities of your dental office
– Assessing patient values and level-setting expectations
– How to market your dental practice in today's day and age of dentistry?
– Provider plans and choosing the right associates.
