Profitable dental business. World experience
Category: Marketing and Management
Instructor(s): Blake Hadley, Laura Nelson, Eirik Aasland Salvesen, Alex Zlatin
Course structure: Lessons: 6 lessons | Duration: 7 h 45 min
Course overview
Online training on marketing and management in dentistry. The lecturers will talk about their own way of building a successful dental business.
From the course you will learn:
– principles without which it is impossible to build a dental business
– rules for creating a personal brand that stands out from the competition
– features of working on social media: Facebook, Instagram, LinkedIn
– a step-by-step protocol for creating a Dream Team
– how not to avoid a victim of fraud and embezzlement.
What you will learn
- Apply core principles and business structures essential for building a dental clinic.
- Design a personal brand and digital strategy to differentiate your dental practice.
- Develop a step-by-step plan for hiring, team culture, and creating a Dream Team.
- Create and implement social media campaigns for Instagram, Facebook, and LinkedIn.
Course lessons
Lesson 1. Making the team: hiring, culture, professionalism, productivity
– Clinic administrator: why is this important?
– Additional team education
– Basic business structures: areas of responsibility in a dental clinic
– Reasons for the loss of patients: service
– The basic cycle of small business: features of a dental clinic
– Motivation of the team: how and why?
– Analysis of the sales cycle
– Culture of communication with the staff
– The main aspects of teamwork.
Lesson 2. 10 ways for growing your practice’s Instagram following
– Instagram statistics and benefits
– Strategies for increasing Instagram followers
– Ways to increase followers engagement
– Bloggers and influencers: principles of interaction with the clinic
– Evaluation of the activity of followers on Instagram
– Content plan: frequency, subject, time
– Advantages of photo and video content.
Lesson 3. Growing your practice with effective Facebook marketing
– What is effective marketing on Facebook?
– The patient of today: features of promotion through social networks
– Goals and objectives of the dental team
– Three "R" marketing:
- Reach
- Relationships
- Reputation.
– Promotion and targeting of Facebook posts
– Benefits of marketing on Facebook and Instagram
– Empathy-based Marketing
– Building a reputation through reviews.
Lesson 4. Digital marketing in dentistry
– What the world looked like before the advent of digital marketing
– How digital trends and trends in the dental industry have changed and developed in recent years
– How the old customer funnel differs from the new model
– How to attract and retain new patients with specific digital marketing tactics (website, Facebook, LinkedIn and Instagram)
– Difference between organic and paid activity, branding and direct marketing
– Options for communication with the patient: target groups
– In which social networks should I look for target groups?
– Trends in the digital behavior of the client
– Trends in the dental market
– Principles of building a digital marketing strategy
– Adaptive four-stage approach to attracting a client.
Lesson 5. Principles without which it is impossible to build a dental business
– The basis of business in dentistry
– Functional business units: features in dentistry
– 3 incentives for the development of a dental clinic
– Preventive treatment as a profitable business: clinical significance and practical advice
– The main aspects of informed consent
– The cycle of planning the implementation of the treatment plan
– Payment for dental services: rules of interaction with the patient
– Manager vs. leader in the dental business.
Lesson 6. Marketing in dentistry
– What is marketing? Marketing levels and goals
– 5 pillars of marketing
– Traditional and digital marketing
– Features of marketing during the pandemic
– 5 main marketing mistakes (in 2021)
– Marketing tools to attract customers
– 10 tricks and tips for better website conversion.
